AKJP

Cape Town brand AKJP came into being via a collaboration between Adriaan Kuiters’ designer, Keith Henning and artist Jody Paulsen. Its signature is an artful contemporary twist on classic and utilitarian menswear. AKJP has a concept store in Cape Town, housing 20 of South Africa’s local designers, called Shop.Collective.

The brand uses layering, boxy silhouettes and asymmetrical detailing as distinguishing styling features. Core to the brand is a focus on quality, with the intention of making people feel confident in the clothing, regardless of age.

africa is now magazine

AKJP SS19 Permanent Collection

​A functional, ready-to-wear collection designed with strong, adjustable silhouettes and minimal details, the AKJP SS19 Permanent Collection is accompanied by a seasonal Jody Paulsen print. Originally made in 2016 for the winter collection, the print was inspired by the lush tropical landscape of Durban and the trees and the grain markings found on the interior and exterior surface of wood. ‘I sketched out various 2D grain-like shapes, cut the shapes out by hand and then collaged my shapes together to make the pattern,’ says Jody. ‘The collage was then digitised and rendered into a repeat pattern. We have revisited this print by shifting its colour palette this season.’

The SS19 Permanent collection is their most interactive one yet as customers are encouraged to build their own looks and wardrobe by pairing and matching the reversible styles and colours. Made entirely from Egyptian cotton, the collection is available in the SS19 colour palette.

‘The optimistic palette consists of primary colours contrasted with black, white and mint,’ says Jodi. ‘These pieces are intended to be mixed and matched by the customer, similarly to the way Africa is Now has styled them here. This season we worked on dying our fabrics in colours that were bright but not garish. We hoped to provide our customer with something that felt light, relaxed and easy to wear.’

Available at Shop.Collective and at AKJP online store.

PHOTOGRAPHER: ELENA IV-SKAYA @LAMPOSTLUSTRE
STYLIST: CHRISNA DE BRUYN AND CARLA VERMAAK @LAMPOSTLUSTRE
MAKE-UP & GROOMING: ALICE COLORITI @ONELEAGUE USING @MACCOSMETICSAFRICA
TEXT: FIONA DAVERN @FIONADAVERN
MODELS: WINNIE JOY @FUSION
AZA MHLANA @MYFRIENDNED
EARRINGS: GITHAN COOPOO​
STUDIO: @PHOTOHIRE

2019-08-20T10:55:14+00:00