Could you outline some of the avant-garde twists in the A/W 2019 collection?
The avant-garde elements are an opportunity for us to stretch our creativity, put on a show and elevate the brand identity. We love this part and it often encapsulates the season’s story as well. This season, we created silhouettes which are abundant with expressive, voluminous layers, and the styling is a mixture of utilitarian and avant-garde. Some of the looks are intentionally monochrome and others have been styled using the same treatment for the entire ensemble. The garments are adorned with details such as sunken utility pockets, intentional topstitching and the marbled print dyed by hand using the technique I mentioned before.
How difficult is it to strike a balance between artistic aesthetics and commercial sensibility?
It’s a careful and intentional process. We approach each new season by designing the collection that will go into stores first. This ready-to-wear collection consists of considered designer pieces, which are more accessible than avant-garde; we focus on subtle but unusual/unconventional details, which inform and extend into the avant-garde pieces we create for our ramp show. We balance the avant-garde with more commercial pieces so there is enough for people to understand, yet we are able to express our creativity and tell a story at the same time.
ALC Menswear is available at Space+Man stores in Durban and Johannesburg.