She’s in contemplation, tuning into her inner being. She knows she is the creator of her inner garden, her reality. She follows the path of least resistance, 3-6-9 makes all the sense to her. And as the sequence of nature, she unfolds. It’s a time of purification. A time of inner searching, for her lost essence. In a journey back to the beginning of life itself. Watch her unfold, just as she’s meant to. Just as the perfection of the nature that created her.
The Winter 2020 Capsule Collection invites you to open and embrace the new solar cycle of Winter Solstice. As the sun rays shine into the dark, and nurture newborn life; we celebrate one of the most powerful points of the year as the axis of the Earth pauses, shifts and moves in the opposite direction. The sun standing still creates a mirror for the energy of the Solstice; to pivot and transform with intention whilst building on this energy as we enter into a new season of our lives. Invoking introspection, it is the fruitful darkness, stillness and silence out of which our soul’s true purpose and new inspirations can emerge. Let us unify in consciously linking our awareness to nature’s cycles and in doing so embrace our understanding of our own personal growth cycles as they begin to deepen and create space for regeneration and rebirth.
Featuring a range of timeless classics which transcend seasons and trends, Asha : Eleven’s Capsule Collection is designed with functionality, quality and comfort at the forefront. The line intends to furnish your core basics whilst creating the foundation for a sustainable wardrobe. The versatile styles invite you to elaborate with layering for depth and warmth.
The Capsule Collection is here to stay, it will never go on sale and you can expect to see the same classic styles repeated season after season, reinterpreted only by the palette of the cycle. It invites you to consider and consciously approach how you consume fashion; encouraging us all to put sustainability and the preservation of our planet as well as the people on it first. The range is fabricated from the highest quality natural fibres which include Hemp and Organic Cotton blend as well as pure Tencel™️, the most sustainable textile currently available which is made from tree bark. The collection is manufactured by small factories in Cape Town where the care and needs of the workers are considered and met.
PHOTOGRAPHER & FILM DIRECTOR: CAROLINE VIITANEN
ASSISTANT DIRECTOR: PHILLIPA REINDERS
PRODUCTION: FOLLOW THE LINE STUDIOS
DIGITAL OPERATOR: ROBIN BERNSTEIN
LIGHTING ASSISTANT: JOHMAR PRETORIUS
ASHA : ELEVEN WWW.ASHAELEVEN.COM
FASHION & ART DIRECTOR: CHRISNA DE BRUYN, WWW.CHRISNADEBRUYN.COM
STYLING ASSISTANT: GREGORY RUSSILL
MUA: ALET VILJOEN @SUPERNOVA
ASHA : ELEVEN ASSISTANTS: @LEEZBET & GALICECAM
MODELS: SUMMER THOMPSON & ANDY VAN DER WESTHUIZEN @BOSSMODELSA
DOP: DYLAN BOERSTRA @WE_ARE
FOCUS PULLER: ALI MOHAMED
EDITOR: LUKA SCOTT @WE_ARE
POST PRODUCER: CALVIN SHUSHU @WE_ARE
SOUNDTRACK: “MOSAIK” BY ALESSANDRO GIGLI @SPINSTREETSTUDIO
HATS BY CRYSTAL BIRCH
JEWELRY BY DEAR RAE