“Off the Wall”, the distinguishable Vans slogan originated in the mid ’70s when skaters were landing new tricks in empty pools by literally skating off the wall. The meaning, however, has evolved in tandem with the brand’s customer base which has grown beyond just skating and into a lifestyle brand. The phrase is now synonymous with individuality and unfettered creativity. Therefore, it was to much anticipation when House of Vans announced it was heading to Johannesburg, arguably one of the most creative cities in Africa.
From the 22nd to the 25th of August, House Of Vans Johannesburg hosted a 4-day celebration of local creativity, built on the foundation of the city’s culture and inspired by the communities who call Johannesburg home. Keeping in line with the brand’s pillars, the pop-up included art exhibitions; musical performances from artists such as Ricky Rick, Morena Leraba and Rich the Kid; skating competitions and various workshops. It was perhaps one of the country’s largest pop-ups to date. AFRICA IS NOW was grateful for the opportunity to share in the experience and to document this unique celebration.
We have put together a selection of our favourite moments from the pop-up. We also caught up with DJ Wentzel of Roastin’ Records after the event for a quick chat.
Tell us more about the layers of Roastin’ Records.
We are a record label, record store, coffee shop & DJ crew. Roastin’ Records has been active for the last 7 years and the label has released almost 30 records Including Thor Rixon, Diamond Thug, Felix LaBand, Markus Wormstorm and many more! The record store focuses on South African releases but we also stock specialty imports.
Why vinyl and/or cassettes?
We love the physical formats, it looks cool, it sounds great and it’s just fun to collect cool things.
Do you perhaps remember the first vinyl you bought and how was the feeling?
I think first record I bought was Computer World by Kraftwerk at Revolution Records in Observatory. I’m still a massive Kraftwerk fan.
What did you enjoy most about performing at House of Vans 2019?
The production was next level and the crew/family was very professional and really made us feel super comfortable. The sound rig was great. I have played on similar big festival rigs many times but this was just different and to top it off, the sound crew was great.
Where can we catch you performing next?