PHOTOBOOTH

YUSUF ABDUL KARIEM

‘I feel like Africa is Now translates and speaks to the future, as Africa is an integral part of the world’s history and therefore the most quintessential and poignant part of the future. I believe in the ability of the rich African diaspora across the continent to transcend time and space culturally. We are the frontier that everyone knows, globally, is coming, but fear won’t let them conceptualise the depths of culture and ideas that emanate from this continent.

‘It literally is and has been everywhere you look. Everyone is inspired by our art, architecture, music, fashion, dance etc. Picasso knew it (Cubism), Drake (WizKid), Beyoncé (Lemonade) and Donald Glover (Dance). Versace just branded their whole runway show to Fela Gucci, among a host of others, and a black man, who is originally from Ghana, is the head of Louis Vuitton Menswear. On the flip side of that you have an invigorated youth force who look at that and are not there yet and use that energy we’ve always had to elevate ourselves for the world to see. Whether living in Africa or as migrants, throughout history we’re always waiting to set the world ablaze in every sector of art. And this something we’re starting to see as the building blocks of the new status-quo.’

MALAAN AJANG @ MY FRIEND NED

‘To use a South Africanism, Africa is “now now”. This is a huge representation of a journey that is so significant to the fashion industry.’

THEO AFRIKA @ HERO CREATIVE MANAGEMENT

‘To me, Africa is Now speaks for itself. It’s an amazing time to be black. We’ve become comfortable with who we are, we’ve come together, we are embracing. The glow is in undeniable. Africa Is Now.’

GEORGIA KILLICK @ BOSS MODELS

‘To me Africa is Now means that Africa is the future; economically, socially and politically. It is a region of the world that has been previously overlooked, but it is fast becoming a hub for not just economic growth, but also incredible creatives who are already making such a powerful difference in the world. Africa is not a trend, but a very real future that is here and now.’

PHOTOGRAPHER: HYLTON BOUCHER
STYLIST: CRYSTAL BIRCH @ONE LEAGUE
STYLIST: CHRISNA DE BRUYN @ONE LEAGUE @LAMPOST
MAKE-UP: ALICE COLORITI @ONE LEAGUE

2019-02-22T09:36:03+00:00