Rich Mnisi takes up a center position in African Fashion. Born in Johannesburg he obtained a BA in Fashion Design and Business Management at LISOF. The desire to create a space that embodies an authentic expression of gender fluidity through an African lens, inspired him to start the Rich Mnisi brand.
Mnisi derives inspiration from childhood memories and storytelling with deep roots in the rich traditions of the Vatsonga tribe. The multi-award-winning designer’s success, comes from his outlook that the new normal is to stay in touch with the constant changes, and to change your approach by keeping your attention always on your customers, while elevating and taking their experience to the next level.
Today Rich Mnisi is a global brand in a country that’s committed to achieving the 2030 Sustainable Development Goals. Their track record as Rich Mnisi has illustrated how they find the balance between sustainability and growth in creative ways.
History tells us that Mombasa was successively controlled by many countries, being so well positioned on the Trade route. Today Mombasa boasts with an International airport and prominent Port, making it the second largest city in Kenya, Mombasa is a melting pot of diverse cultures and people. It is the center of the coastal tourism in Kenya.
The town of Mombasa is centered on Mombasa Island, but extends to the mainland via two creeks. You will know that you have arrived as soon as you see the historical Elephant tusks, that was erected by the British government in 1950,
It was a privilege to to work with Lauryne, an upcoming new face in Kenya and getting to know her.
1. Tell us about the girl Lauryne. Is Kenya your birth country and where did you go to school?
My name is Lauryne Alfredah Atieno and I am 21 years old. I was born in Mombasa and completed my education at Njoro Girls High School. I obtained a diploma in Tourism Management at the Kenya Coast National Polytechnic.
2. When did you have your first modelling experience?
During my high school years we had to walk the runway for Cultural week. That gave me an opportunity to overcome the shyness of being the centre of attention. After graduating from high school I did my first professional pageant and that was the beginning of my career as model.
3. How did you feel when you met the Kenyan model Akidor?
During a quiet time with no gigs on the horizon, I met Akidor. She took me under her wing and signed me up with her agency and we did some gigs together. I came in contact with popular brands and this could never have happened before she came into my life. She is my role model and I am grateful for all she has done for me.
4. Now that you have an agent, are you looking forward to travelling out of Kenya to other countries?
Watching the different fashion weeks in the world on tv. made me dream of being there one day. Now all stars had aligned for me and I have a contract from Coven Management and I am a signature away from reaching my dream.
5. What is your wishes for your future as Lauryne the model?
I would love to be recognised as an International model, working with all the major brands. Then it will be a privilege to give back to my community by using my knowledge and experience as a successful model to empower young people in Kenya to change their narrative of modelling as a career. Parents should support their children to follow their dreams.