SELFI & MARGOT MOLYNEUX

The Cape Town-based fashion labels take a fresh and fluid approach with their latest collections.

Africa Is Now Magazine - Selfi & Margot

Selfi designer Celeste Arendse looks to a genderless future with her utilitarian Spring 2019 collection, titled Devine Femme. Rendered in 100% biodegradable raw silks and bull denim, Selfi’s collection is produced by a team of local CMTs in the room behind its Loop Street store.

Africa Is Now Magazine - Selfi & Margot

The Molyneux pieces are from her recently debuted menswear collection of versatile core pieces designed to stand the test of time. Similarly, Molyneux’s design studio is down the road from her store. Organic styling, genderless embellishment and a highly considered approach to sustainability are its defining qualities.

Africa Is Now Magazine - Selfi & Margot
Africa Is Now Magazine - Selfi & Margot
Africa Is Now Magazine - Selfi & Margot

Floral artist Alwijn Burger, aka Blomboy, says the fashion shoot was borne from photographer Jacobus Snyman’s vision. ‘He has a brilliant eye and hand-picked a gang of creatives who could each bring a unique angle to the visual. Magic happens when you put 4 creatives in a room – a highly contagious level of inspiration!’

In terms of the foliage and blooms, Alwijn explains that they were selected for their sculptural qualities. ‘I wanted the floral accessories to complement the garments in a masculine and minimalist way, so colour was kept to strong, neutral earthy tones. We used bleached Italian ruscus; guava foliage and green fruits; the petals from a white king protea, preserved hydrangea; and dried banana leaf.’

While his style evolves and adapts, he says: ‘I’d like to think of it as considered, sensitive and masculine.’

Africa Is Now Magazine - Selfi & Margot
2019-07-19T13:52:34+00:00